Marketing Material
How to use marketing material
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Frosty Boy supports customers by providing a range of FREE point-of-sale posters and other marketing material, which enables customers to advertise and promote their cones, shakes, sundaes, etc. These have proven to increase sales by between 30% and more than 1,000%.
Customers can contact their nearest Frosty Boy distributor to order these. Distributors are allowed to use their own discretion to decide if a customer may get marketing material free. It depends on how the shop/van looks and how well the customer supports Frosty Boy by using our products and other factors.
Some marketing material items come at a cost: polo shirts, baseball caps, acrylic counter stands and acrylic mobile holders (which hold the posters). Prices available from distributors. |
Although light boxes are still the most effective means of advertising, Frosty Boy does not supply transparencies for the simple reason that each and every store is different, sells different products and because of the cost of transparencies.
However, acrylic counter stands with our posters are also very effective if displayed on counters at eye level. Mobile holders should be hanged from the roof or bulkhead as low as possible in order for customers to see it, yet not so low that it will obstruct the view of menu boards behind it. The best effect of
mobile holders is achieved when you have 3 to 6 hanging from the roof with the same poster back-to-back in all of them. Don't confuse customers with too big a choice. Rather zoom in on one product with high margins that you would like to promote, then change it after 4-6 weeks.
Below is a list of the range of posters that are available to you. Please note the sizes and remember to order the acrylic mobile holders and/or counter stands which will hold them. Make a list of your requirements then get them from your local Frosty Boy Distributor. |
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